The Problem
Mass print media ads are expensive and are prone to be lost among other ads and content. To make the ad find the audience seamlessly through the clutter, we created an augmented reality add-on to a print media ad to make sure the audience experience is more fresh, personal and fun.
How We Solved It
We began by researching the audience, how they consume content and ads, the devices they use.
Built the brand associated elements in AR.Designed the 3D models and characters, a prototype, Created character rigging and animation for smooth visuals effects.Iterated the model till it was effective and sleek.
The Outcome
The ad was built having the users in mind hence yielding greater conversion. There was great feedback in the Industry with more traffic, app installs and brand awareness – Truly a campaign like no other.
